Default templates v2: first read

New workspaces seeded from the curated template set since 10 Sep 2026. PostHog cohorts, 7-day windows, spam and bot bursts excluded. Prepared 23 Sep 2026.

No measurable change in first-week behaviour yet. The data cannot show template usage itself until the cohorts that started after 22 Sep mature.

Every first-week rate for the 468 workspaces created in the flag's first week sits inside the noise of the 2,186 created in the four weeks before. The events that record a template actually being used for a note were only switched on between 16 and 22 Sep, so the one metric this release should move is not yet observable. Trial-to-paid conversion becomes readable around 8 Oct.

Before vs after, first 7 days

Before = workspaces created 13 Aug to the flip at 13:01 NZST on 10 Sep (n 2,186). After = flip to 16 Sep (n 468). Two-proportion z-test, 95% confidence interval on the difference in percentage points.

Visited Templates page
12.4%
+0.6 pp vs 11.8% before CI -2.7 to +3.9
Previewed a template
33.8%
-1.0 pp vs 34.7% before CI -5.7 to +3.8
Created a note
21.6%
+0.3 pp vs 21.3% before CI -3.8 to +4.4
Returned day 1 to 7
44.9%
+0.4 pp vs 44.5% before CI -4.6 to +5.3

Difference after minus before, all eight rates

Dot = change in percentage points. Bar = 95% confidence interval. Every bar crosses zero. Client creation comes closest and is the one metric bot signups inflate (see caveats).

-10 -8 -6 -4 -2 +0 +2 +4 +6 +8 +10 Visited Templates page 11.8% → 12.4% Visited Templates page: +0.6 pp, 95% CI -2.7 to +3.9 Visited Templates page: +0.6 pp (z +0.36, p 0.72) +0.6 Previewed a template 34.7% → 33.8% Previewed a template: -1.0 pp, 95% CI -5.7 to +3.8 Previewed a template: -1.0 pp (z -0.40, p 0.69) -1.0 Created a note 21.3% → 21.6% Created a note: +0.3 pp, 95% CI -3.8 to +4.4 Created a note: +0.3 pp (z +0.13, p 0.90) +0.3 Created a client 29.2% → 33.5% Created a client: +4.3 pp, 95% CI -0.4 to +9.0 Created a client: +4.3 pp (z +1.85, p 0.06) +4.3 Deleted a template 7.3% → 7.7% Deleted a template: +0.4 pp, 95% CI -2.2 to +3.1 Deleted a template: +0.4 pp (z +0.32, p 0.75) +0.4 Created own template 11.3% → 12.6% Created own template: +1.4 pp, 95% CI -1.9 to +4.6 Created own template: +1.4 pp (z +0.83, p 0.40) +1.4 Returned day 1 to 3 37.0% → 37.4% Returned day 1 to 3: +0.4 pp, 95% CI -4.4 to +5.2 Returned day 1 to 3: +0.4 pp (z +0.16, p 0.88) +0.4 Returned day 1 to 7 44.5% → 44.9% Returned day 1 to 7: +0.4 pp, 95% CI -4.6 to +5.3 Returned day 1 to 7: +0.4 pp (z +0.14, p 0.89) +0.4
Table view
MetricBeforeAfterDiff pp95% CIzp
Visited Templates page11.8%12.4%+0.6-2.7 to +3.9+0.360.72
Previewed a template34.7%33.8%-1.0-5.7 to +3.8-0.400.69
Created a note21.3%21.6%+0.3-3.8 to +4.4+0.130.90
Created a client29.2%33.5%+4.3-0.4 to +9.0+1.850.06
Deleted a template7.3%7.7%+0.4-2.2 to +3.1+0.320.75
Created own template11.3%12.6%+1.4-1.9 to +4.6+0.830.40
Returned day 1 to 337.0%37.4%+0.4-4.4 to +5.2+0.160.88
Returned day 1 to 744.5%44.9%+0.4-4.6 to +5.3+0.140.89

Weekly cohorts, 27 Jul to 16 Sep

Grey = cohorts before the flag. Blue = after. The week of 7 Sep is split at the flip (13:01 NZST on 10 Sep), marked by the vertical line. Nothing steps at the divider.

Before flagAfter flag
0 20 40 27 Jul: 33.4% of 488 workspaces 33% 27 Jul 3 Aug: 32.3% of 477 workspaces 3 Aug 10 Aug: 36.7% of 496 workspaces 10 Aug 17 Aug: 35.1% of 504 workspaces 17 Aug 24 Aug: 32.3% of 502 workspaces 24 Aug 31 Aug: 34.9% of 608 workspaces 31 Aug 7–10 Sep: 34.5% of 304 workspaces 7–10 Sep 10–13 Sep: 32.7% of 220 workspaces 33% 10–13 Sep 14–16 Sep: 34.7% of 248 workspaces 35% 14–16 Sep Previewed a template, % of cohort 0 15 30 27 Jul: 23.2% of 488 workspaces 23% 27 Jul 3 Aug: 22.0% of 477 workspaces 3 Aug 10 Aug: 25.2% of 496 workspaces 10 Aug 17 Aug: 20.8% of 504 workspaces 17 Aug 24 Aug: 23.3% of 502 workspaces 24 Aug 31 Aug: 19.9% of 608 workspaces 31 Aug 7–10 Sep: 18.4% of 304 workspaces 7–10 Sep 10–13 Sep: 21.4% of 220 workspaces 21% 10–13 Sep 14–16 Sep: 21.8% of 248 workspaces 22% 14–16 Sep Created a note, % 0 25 50 27 Jul: 47.5% of 488 workspaces 48% 27 Jul 3 Aug: 43.4% of 477 workspaces 3 Aug 10 Aug: 45.8% of 496 workspaces 10 Aug 17 Aug: 41.7% of 504 workspaces 17 Aug 24 Aug: 44.8% of 502 workspaces 24 Aug 31 Aug: 44.9% of 608 workspaces 31 Aug 7–10 Sep: 45.4% of 304 workspaces 7–10 Sep 10–13 Sep: 48.2% of 220 workspaces 48% 10–13 Sep 14–16 Sep: 41.9% of 248 workspaces 42% 14–16 Sep Returned day 1 to 7, % 0 10 27 Jul: 5.3% of 488 workspaces 5% 27 Jul 3 Aug: 7.5% of 477 workspaces 3 Aug 10 Aug: 9.1% of 496 workspaces 10 Aug 17 Aug: 8.3% of 504 workspaces 17 Aug 24 Aug: 5.4% of 502 workspaces 24 Aug 31 Aug: 7.1% of 608 workspaces 31 Aug 7–10 Sep: 5.9% of 304 workspaces 7–10 Sep 10–13 Sep: 8.2% of 220 workspaces 8% 10–13 Sep 14–16 Sep: 7.3% of 248 workspaces 7% 14–16 Sep Deleted a template, %
Table view, weekly
WeekWorkspacesTemplates pagePreviewedNoteDeletedReturned d1–7
27 Jul4889.2%33.4%23.2%5.3%47.5%
3 Aug4779.4%32.3%22.0%7.5%43.4%
10 Aug49612.9%36.7%25.2%9.1%45.8%
17 Aug50411.5%35.1%20.8%8.3%41.7%
24 Aug50212.2%32.3%23.3%5.4%44.8%
31 Aug60812.5%34.9%19.9%7.1%44.9%
7–10 Sep3049.5%34.5%18.4%5.9%45.4%
10–13 Sep22013.2%32.7%21.4%8.2%48.2%
14–16 Sep24811.7%34.7%21.8%7.3%41.9%

Daily cohorts around the flip

Each point is one day's new workspaces (Auckland days) and what they did in their first 7 days. The flag flipped mid-day on 10 Sep. Shaded bands mark the two bot bursts that were removed. Day-to-day swing is 10 to 20 points, far larger than any before/after gap.

Returned day 1 to 7Previewed a templateCreated a note
0% 10% 20% 30% 40% 50% 60% 70% flag on, 10 Sep 13:01 NZST Egypt burst excluded from these rates German burst excluded from these rates 24 Aug: Returned day 1 to 7 45% of 62 25: Returned day 1 to 7 50% of 72 26: Returned day 1 to 7 41% of 83 27: Returned day 1 to 7 43% of 89 28: Returned day 1 to 7 38% of 74 29: Returned day 1 to 7 44% of 61 30: Returned day 1 to 7 56% of 61 31: Returned day 1 to 7 53% of 62 1 Sep: Returned day 1 to 7 45% of 105 2: Returned day 1 to 7 49% of 109 3: Returned day 1 to 7 52% of 100 4: Returned day 1 to 7 32% of 107 5: Returned day 1 to 7 43% of 74 6: Returned day 1 to 7 45% of 53 7: Returned day 1 to 7 44% of 52 8: Returned day 1 to 7 36% of 90 9: Returned day 1 to 7 52% of 82 10: Returned day 1 to 7 52% of 102 11: Returned day 1 to 7 51% of 80 12: Returned day 1 to 7 43% of 69 13: Returned day 1 to 7 45% of 49 14: Returned day 1 to 7 42% of 69 15: Returned day 1 to 7 45% of 88 16: Returned day 1 to 7 38% of 91 Returned day 1 to 7 24 Aug: Previewed a template 35% of 62 25: Previewed a template 28% of 72 26: Previewed a template 28% of 83 27: Previewed a template 27% of 89 28: Previewed a template 34% of 74 29: Previewed a template 38% of 61 30: Previewed a template 41% of 61 31: Previewed a template 34% of 62 1 Sep: Previewed a template 35% of 105 2: Previewed a template 36% of 109 3: Previewed a template 40% of 100 4: Previewed a template 30% of 107 5: Previewed a template 36% of 74 6: Previewed a template 34% of 53 7: Previewed a template 31% of 52 8: Previewed a template 29% of 90 9: Previewed a template 41% of 82 10: Previewed a template 36% of 102 11: Previewed a template 40% of 80 12: Previewed a template 28% of 69 13: Previewed a template 27% of 49 14: Previewed a template 32% of 69 15: Previewed a template 42% of 88 16: Previewed a template 30% of 91 Previewed a template 24 Aug: Created a note 27% of 62 25: Created a note 25% of 72 26: Created a note 18% of 83 27: Created a note 19% of 89 28: Created a note 27% of 74 29: Created a note 26% of 61 30: Created a note 23% of 61 31: Created a note 21% of 62 1 Sep: Created a note 19% of 105 2: Created a note 22% of 109 3: Created a note 23% of 100 4: Created a note 22% of 107 5: Created a note 16% of 74 6: Created a note 11% of 53 7: Created a note 19% of 52 8: Created a note 20% of 90 9: Created a note 20% of 82 10: Created a note 16% of 102 11: Created a note 26% of 80 12: Created a note 19% of 69 13: Created a note 18% of 49 14: Created a note 17% of 69 15: Created a note 28% of 88 16: Created a note 19% of 91 Created a note 24 Aug 27 30 2 5 8 10 11 14
Table view, daily
DayWorkspacesPreviewedNoteReturned d1–7
24 Aug6235%27%45%
257228%25%50%
268328%18%41%
278927%19%43%
287434%27%38%
296138%26%44%
306141%23%56%
316234%21%53%
1 Sep10535%19%45%
210936%22%49%
310040%23%52%
410730%22%32%
57436%16%43%
65334%11%45%
75231%19%44%
89029%20%36%
98241%20%52%
1010236%16%52%
118040%26%51%
126928%19%43%
134927%18%45%
146932%17%42%
158842%28%45%
169130%19%38%

Why the read is limited

Three things landed inside the comparison window. Two are instrumentation, one is traffic.

Not verified: that what shipped matches the plan of 4 to 6 templates per profession plus a US insurance folder. Seeding is server-side and emits no event. Template deletions in week one held at about 7% before and after, which is consistent with either outcome.

What to measure from here

Method and caveats